Health and wellness at the cellular level

You might be curious about the new descriptor for PURICA Recovery? Recovery is “Whole Body Health & Pain Relief” and it’s one of the most purposeful product positioning statements I’ve ever been associated with.

The product hasn’t changed. PURICA Recovery continues to feature Nutricol® bioflavanoid concentrate, the proprietary blend of green tea and grape seed polyphenols recognized for their properties as antioxidants and inflammation modulators. It contains MSM, vegan-sourced glucosamine hydrochloride, betaine HCL, vitamin C and organic hyperberry formula made up of blueberry, blackberry, raspberry and cranberry. Extra Strength Recovery also includes vegan hyaluronic acid, magnesium and natural vitamin E.

It’s also still widely-recognized for what it does to relieve stiff joints and chronic pain, naturally. Yet because of how PURICA Recovery works, we simply weren’t doing it justice to focus on its pain relief properties.

Let me take a step back to help explain why we felt it was essential to speak to the broader whole-body health benefits of Recovery.

Remember playing when you were a kid? You may fall down, but you would quickly spring back up on your feet again and continue running.  As we age, however, our mobility is typically reduced or compromised, as is your response to inflammation and overall healing capacity. What once would have taken a few days to heal can take several weeks or more in some cases.

Your body is comprised of trillions of cells that make up all the tissues in your body.  As we age, so do our cells. There is growing recognition that your overall health is a direct expression of the health of your cells. So the question becomes how do we halt damage at the cellular level?

That’s where PURICA Recovery has proven itself for people of all ages, from high performance athletes to weekend warriors to seniors dealing with arthritis. Working in tandem with proper nutrition and exercise, PURICA Recovery can enhance your cellular health and the very framework of your body formed by epithelial, connective, muscular and skeletal tissue.

It works in two specific ways. First, it increases the cell’s receptivity to anabolic (building) compounds such as insulin and thyroid hormone. Second, it reduces catabolic (destroying) action due to oxidation.  This two-pronged impact makes Recovery more than just a band-aid that masks the problem, potentially leading to further degeneration of the tissues.

It literally treats the root of the problem, halting the damage that leads to discomfort. In addition to pain relief, Recovery also improves digestion, enhances quality of sleep and strengthens the protective mucosal surface integrity of the gastrointestinal and respiratory tracts.

PURICA Recovery is a natural supplement that can help manage stress, halt damage at the cellular level, initiate better cell receptivity and stabilize the cell matrix. It’s the closest thing to getting younger and it’s all natural. That’s why it’s synonymous with “Whole Body Health & Pain Relief”.

In association with:

Tawnya Ritco, RHN

Tawnya Ritco is a Registered Holistic Nutritionist (RHN), product specialist and health educator with Purica who was first inspired 20 years ago by her family to study the relationships between food, hormones, blood sugar and cardiovascular and overall health. She now has more than 12 years of direct experience in the natural health industry with a focus on active living, healthy eating and whole food supplementation. Her career’s work has included the promotion of herbal remedies, marine phytoplankton and now the dynamic line of natural supplements carrying the Purica brand name. A 2008 graduate of the Canadian School of Natural Nutrition, she has represented Purica since 2009. Her passion is the power of natural whole foods, plant-based nutrition and educational marketing.