Planning the best fight against cold and fever

It is that time of year again. It’s time to bundle up, dress warmer and get set to take on the fight against the common cold and related fever, cough and sore throat.

Our first line of defense is always a good offense. When it comes to reducing our chances of catching a cold and even minimizing our recovery time when we do get sick, the best plan is to be proactive. That means keeping our immune system robust by making sure we get adequate sleep. If you’re feeling run down, getting proper sleep and rest becomes even more important in trying to ward off cold and its related symptoms.

Sleep in itself is only part a proactive plan to prepare for cold and fever season. We of course strengthen ourselves through proper nutrition and hydration.

A third part of a good proactive plan against cold, fever, cough and sore throat involves taking special precautions against viruses and bacteria. We are all susceptible to being exposed to the common cold as many germs are airborne. Washing our hands often is always a good policy and will remove many germs, but cold viruses can literally stick around, especially in this digital world in which we often live with our mobile phones joined to our hips. In general, try to avoid touching the eyes and nose, especially when you’re out and about.

Another key way to be proactive is by managing stress, which means different things to different people. For most, regular exercise is a good way to burn off daily stressors. To others, restorative yoga and meditation is the tonic. Yet despite our best intentions, stress can wreak havoc on our immune system and when we live in a world where we are bombarded by physical and environmental stressors, we can be prone to getting run down.

Particularly during the winter season, this is where a daily immune optimizer can round out your defenses against cold and fever. PURICA Prevent daily immune optimizer is clinically proven to balance immune cell activity and help the body handle stress (with up to 50% improvement in immune response).

If a cold or fever has already set in, then the key to a swift recovery is stopping viral replication. This is where a 100% natural formulation such as PURICA Prevail cold & fever can help our bodies fight off these invaders. More than 2,000 clinical trials have shown PURICA Prevail – which is anti-inflammatory, antiviral and antibacterial — to have an 83% 3-day effectiveness for the common cold and 91-95% efficacy for fever symptoms.

Take special precautions, get your rest, nutrition and exercise and optimize your immunity. That kind of plan should help you Prevent and Prevail!

Tawnya Ritco, RHN, specializes on the relationship between nutrition, lifestyle and vitality and has worked in the natural health industry for over 15 years.

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Tawnya Ritco, RHN

Tawnya Ritco is a Registered Holistic Nutritionist (RHN), product specialist and health educator with Purica who was first inspired 20 years ago by her family to study the relationships between food, hormones, blood sugar and cardiovascular and overall health. She now has more than 12 years of direct experience in the natural health industry with a focus on active living, healthy eating and whole food supplementation. Her career’s work has included the promotion of herbal remedies, marine phytoplankton and now the dynamic line of natural supplements carrying the Purica brand name. A 2008 graduate of the Canadian School of Natural Nutrition, she has represented Purica since 2009. Her passion is the power of natural whole foods, plant-based nutrition and educational marketing.