How many colds or flu do YOU get each year? One? Two? More? You’re not alone. The average adult suffers two to four colds per year. Stress, diet, and lifestyle can all affect your immune system, which makes it difficult to fight off the germs and viruses you are exposed to every day.
Vitamin C may be the best-known micro nutrient for preventing and reducing cold and flu symptoms, but you may not know that. Research has also established vitamin C as a potent antioxidant that helps protect cells from daily damage caused by pollutants, stress, and aging. It also helps reduce inflammation, promotes healing, and is essential for skin and eye health. Cardiovascular disease, arthritis, and certain cancers can all be associated with inadequate vitamin C levels.
Although eating the recommended 5 to 10 daily servings of fresh fruits and vegetables can supply our basic vitamin C needs, a nation-wide survey by the Canadian government revealed that up to 35% of adults are not meeting the minimum daily intake recommendations. During times of illness, increased stress, and especially during cold and flu season, your body’s vitamin C requirements surpass what can be obtained through diet alone. A supplement may be the most reliable way to ensure you are getting enough of this important nutrient.
The most common form of supplemental vitamin C is ascorbic acid, an acidic form that can cause stomach upset and erosion of tooth enamel at higher doses, and can be difficult to absorb. Thankfully, there is an alternative.
Ester-C® is a unique, patented form of vitamin C made with calcium ascorbate. Ester-C® is manufactured using a proprietary, water-based process and results in a pH-neutral product that contains naturally occurring metabolites. These metabolites activate the vitamin C molecules, which not only makes it easier for intracellular transport but also enhances cellular absorption and retention.
Ester-C® has been clinically proven in human studies to remain in the white blood cells for up to 24 hours, providing around-the-clock immune support and potent antioxidant activity. Plus, thanks to the calcium, the neutral pH in Ester-C® helps protect you from stomach upset. Let’s face it: no one has time to get sick. This season, don’t just cross your fingers and hope for the best. This cold and flu Season, eat healthy foods, get your rest, and take Ester-C® every day.